On Wednesday, April 15, 2026, Andrew Grossman will discuss how over the past two decades, communities across the United States have been rethinking the role of tourism, moving beyond traditional marketing toward strategies that support local quality of life and protect the character of the places people love to visit. Doors open at 4:30 with the presentation starting at 5:00. Join us at the KSB EcoHub, 360 Brewer Road in Sedona.
In this session, he will explore the national shift toward destination management and stewardship while sharing how Sedona’s approach to tourism has evolved since the City established an official Sedona Destination Marketing and Management Organization in July 2023.
Andrew serves as the Tourism Manager for the City of Sedona, where he oversees all aspects of the city’s Destination Marketing and Management Organization (DMMO). In this role he develops and implements strategies that balance a thriving visitor economy with a high quality of life for residents and the stewardship of Sedona’s natural and built environment. With a strong background in destination management and tourism product development, Andrew previously led state-level initiatives at both Travel Oregon and the Colorado Tourism Office before joining the team in Sedona.