The sustainability movement emphasizes the need to reduce the waste we generate. Thus, the focus on such things as eliminating single use plastics and the push to make recycling easy, efficient, and effective.
More broadly, we need to transform our economy from a linear one to a circular one. As the Sustainability Alliance points out, “we need to stop thinking in terms of linear processes and replace them with circular ones, like natural systems.”
The following diagram illustrates the difference between these models.
KSB encourages you to read up on the significant advantages that moving to a circular economy will bring.