Norman McGee became the driving force behind the formation of Keep Sedona Beautiful, which was incorporated as a 501(c)(3) non-profit organization on May 17, 1972. The motto adopted by the newly formed group was “Keep Sedona Beautiful, It’s Good Business.”
Over the subsequent 50 years, Keep Sedona Beautiful (KSB) has evolved with the times while continuing to fulfill the primary objectives voiced by our founder and first President Norman McGee. We have been at the forefront of civic and environmental activism, focusing on programs and initiatives fostered during the very earliest years of the organization.
Toward the end of our first decade, a movement to permanently protect Red Rock Country surfaced with a proposal to create a National Scenic Area. While KSB has supported such initiatives, this one and two subsequent initiatives have all failed.
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